The Complete Caterer - A Practical Guide to the Craft and Business of Catering - Elizabeth Lawrence - 1987 - Hardcover - Doubleday

The Complete Caterer - A Practical Guide to the Craft and Buiness of Catering

* Choosing to Cater
* Pricing and Marketing Your Product
* Insurance, Taxes, and the Law
* Organizing Your Kitchen
* Preparing for Service
* Creating Menus
* Quantity Shopping and Food Preparation
* Making It All Look Great
* Getting the Job
* Doing the Job
* A Sampling of Parties: Menus and Recipes

"Anyone with a love of cooking, an affection for a people-oriented profession, and modest ability to count can be a caterer�whether it is on the simplest scale of providing boxed lunches to take on a boat or staging a spectacular party for feeding five thousand. This book shows you how to get started, how to make your business grow, and, best of all, how to have a good time while giving other people good times."
-Irena Chalmers

Here's the essential guide for the rookie caterer! THE COMPLETE CATERER offers advice on how to get the business started, how to plan menus, shop effectively, meet schedules, and deliver on time. But Elizabeth Lawrence concentrates on far more than the different approaches to catering now available. THE COMPLETE CATERER emphasizes the qualities you need for success in each lirte, telling you how to price your services and market yourself, while dealing with all the business aspects, from insurance, taxes, and the law through client contracts and responsibilities.

Then you're ready to stock your kitchen, hire your staff, and cater! A complete section of menus, with recipes for a sampling of parties ranging from a "Business Breakfast for Eight" to the "Museum Ball Dinner for One Thousand," gives you the tools to approach any catering assignment with confidence.